Yumbo Soda Co.

Yumbo Soda Co is a Yarra Valley–based independent soft drink company brewing boutique soft drinks for those wanting a boutique soft drink. Yumbo Soda Co was a project born from boredom and made for fun.

Creative Director Sam Chirnside designed the custom wordmark in collaboration with Kevin Hoegger before developing the complete packaging identity and visual direction for the brand. The partnership has continued through the ongoing design and rollout of packaging and brand assets.